Your adoption number says the rollout is going fine. You are not sure you believe it.

You rolled something out to the people doing the work — an app for the crews, a CRM for the reps, an assistant that drafts the quotes — and the dashboard says eighty-something per cent. Nobody has complained in months. That is either good news or the absence of news, and from a desk the two look identical.

This is a seven-minute conversation about one rollout. I will ask you eight questions about things you already know: what your number actually counts, when someone last told you the tool didn't fit the job in front of them, the workaround you know about and have decided to live with, and what would really happen on the ground if the tool went down for a day.

At the end you get a read: the signs your number is hiding a gap, what each one usually means, one thing you can check yourself this week, and one question to ask the people doing the work, in person.

Wissam Kahi reads every one of these. Nothing you write is kept beyond thirty days, and nothing is used to train anything.